On the occasion of the 51st anniversary of the Liberation of the South and National Reunification, and the 101st anniversary of the Vietnamese Revolutionary Press Day, the Intellectual Property and Innovation Magazine, in coordination with the Vietnam Union of Science and Business Enterprises, together with central and local authorities, is organizing the survey and announcement program “The Best of Vietnam 2026” (11th edition), aimed at honoring the “Best Brands – Products – Services in Vietnam.”
In recent years, global economic challenges have significantly impacted Vietnam’s economy, particularly exerting direct pressure on the country’s small and medium-sized enterprise (SME) sector. In response, the Government has introduced a range of proactive measures to curb inflation, stabilize the macroeconomy, and safeguard social welfare. As a result, many Vietnamese enterprises have promptly adjusted their business strategies, streamlined costs, and adopted cost-saving practices, enabling them to sustain operations and continue growing amid global economic integration.
Amid these challenges, many outstanding entrepreneurs have risen above adversity and distinguished themselves in both domestic and international markets, inspiring confidence and pride within Vietnam’s business community. They are the vanguards of peacetime— a source of national pride— not only for driving economic growth, but also for generating employment opportunities and actively contributing to social welfare through a wide range of community initiatives.
Commemorate the 51st anniversary of the Liberation of the South and National Reunification, and the 101st anniversary of the Vietnamese Revolutionary Press Day, the Vietnam Union of Science and Business Enterprises, in coordination with the Intellectual Property and Innovation Magazine and relevant central and local authorities, will organize the survey and announcement program “The Best of Vietnam 2026” (11th edition).The program aims to honor “Outstanding Entrepreneurs and Enterprises,” thereby affirming the pivotal role of the business community and recognizing those that have consistently demonstrated credibility and quality in recent years.This is a highly meaningful initiative for the business sector, drawing strong attention from the entrepreneurial community and the public at large.
For every enterprise, brand is a decisive factor influencing consumer purchasing behavior, as it shapes the image, credibility, and strength of products in the marketplace. It also serves as an effective driver of business performance and profitability. At the national level, building strong, competitive brands with wide market presence both domestically and internationally plays a vital role in promoting economic growth and enhancing the country’s image in the eyes of the global community.
Therefore, “The Best of Vietnam” program serves as an opportunity to identify outstanding brands, products, and services in the Vietnamese market from the consumer’s perspective. Selections are based on consumer-oriented evaluation criteria, combined with direct assessments of business operations in accordance with specific standards set by the Organizing Committee for appraisal and recognition.At the same time, the program contributes to promoting the campaign “Vietnamese people prioritize using Vietnamese goods,” in line with the policy advocated by the Politburo.
Moreover, “The Best of Vietnam” creates favorable conditions for enterprises to promote and communicate their brands, while introducing a diverse range of high-quality products and services to consumers nationwide. The program also contributes to building a culture of consumption among Vietnamese consumers, reinforcing the value of Vietnamese brands, expanding markets, and meeting both domestic demand and export needs.
The program is scheduled to be implemented over a period of five months. Participating brands, products, and services will be featured on the program’s official website, www.thebestofvn.com, and widely promoted across social media platforms as well as mass media channels. The official announcement and media ceremony is expected to be held on May 16, 2026, at the Military Theatre (Southern Region) in Ho Chi Minh City, and will be broadcast live on HTV1 – Ho Chi Minh City Television.
To participate in the survey and announcement program “The Best of Vietnam 2026” (11th edition), enterprises must fully meet the following requirements:
Eligible participants include brands, products, and services of enterprises operating in the Vietnamese market; foreign-invested enterprises with origin in Vietnam; as well as foreign products that are legally registered for business in accordance with Vietnamese regulations. All entities that meet the Organizing Committee’s criteria are qualified to participate.
Comply with Vietnamese laws and regulations in the course of business operations.
Agree to provide complete and accurate information in accordance with the forms required by the Organizing Committee.
Application dossier includes:
- Application form (in accordance with the Organizing Committee’s template);
- Scanned or photocopied Business Registration Certificate;
- Operating license (for conditional business sectors, where applicable);
- Trademark registration certificate (for enterprises that have not yet registered, please contact the Organizing Committee for consultation and free registration support);
- Certificates of quality management systems such as ISO, GMP, HACCP, etc.;
- Copies of product quality declarations (QCVN, TCVN, TCSS, etc.), together with detailed quality specifications, or the receipt of submission for quality declaration;
- Copies of commendations, certificates of merit, gold trophies, medals, and other quality-related awards and recognitions;
- Logo files and high-quality images of products/services (minimum 2MB, in PNG or JPG format).
Participation format:
Enterprises may participate through two formats:
- For further information, please visit: thebestofvn.com to download the registration and nomination dossiers, and submit the completed application in accordance with the provided guidelines.
- Application submission office:
3rd Floor – Military Theatre (140 Cong Hoa Street, Tan Son Nhat Ward, Ho Chi Minh City)
ORGANIZING COMMITTEE
INTELLECTUAL PROPERTY & INNOVATION MAGAZINE
GIA DINH MEDIA GROUP
Editorial Office: No. 6 Dang Van Sam Street, Tan Son Hoa Ward, Ho Chi Minh City
Office: Military Theatre – 140 Cong Hoa Street, Tan Son Nhat Ward, Ho Chi Minh City
Hotline/Zalo: 0903 126 511 (Mr. Phong)
